Monday, February 16, 2009

Wanna Promote Your Business?Do it by Writing a Book

If you are an Internet business owner you are familiar with online marketing and promoting. There are many different ways to promote a product or service online, but one fantastic way to get attention drawn to your web site or products is by writing your own book. While book writing might seem time consuming and difficult with a bit of help it can be accomplished. By writing a book you will be creating a new platform for the advertisement and promotion of your own web sites, products, and services.

Writing a book might seem like a daunting task but it can be done if you follow a few pieces of advice. These tips have helped many people successfully outline and write their own books which they have successful used to drive targeted traffic to their web site and convert this traffic into sales. In addition to getting additional traffic for a web site which leads to more sales a book is also a wonderful source of passive income.

Before you can begin writing your book you must choose a topic to write about. Make sure that you only write about subjects that interest you and that you have extensive knowledge about. This will make the writing process easier and will also help you in the future when readers begin asking for additional information. If you have written about a subject that you do not understand you might find yourself in the embarrassing situation of not being able to answer questions. If you have written about a subject that you are comfortable with you will be able to easily turn questions into sales by referring readers to additional products and services.

After you picked a subject or two that you are interested in you must research the demand for books on the subject. There are many different topics that are of interest to many people and there are ways to find out what subjects are more popular than others. Search to see what keywords are being searched on major search engines and sites like Google or Yahoo. These web sites will give you an idea of what topics are popular and what products are needed by a large group of consumers. Also, check the sales rank of various products and books on sites like Amazon.com so that you can determine what products people want to read more about. When you have done your market research and decided what to write about it is time to get your pen and start putting together your book.

If you are nervous or concerned about your perceived lack of writing skills don’t let things get you down. As long as you have knowledge on your chosen writing topic and the product you are promoting you will do fine. Remember, by writing your book you are opening yourself up to a world of possibilities. Not only will you be able to promote your own products and services, you will also be showing the world that you have enough experience and expertise to write your own book. Readers will usually want to know more which will give you the opportunity to write more books, give lectures, and much more.

So as a quick outline to promote your business:

1. Decide you want to promote your business
2. Realize that a book gives you instant credibility
3. Pick a subject
4. Write a little everyday, or power it all out in a couple of days
5. Write in a conversational tone
6. Edit if you want, trust me, 93% of all books bought are never even read past the first chapter. I had dozens of mistakes in a book I wrote and even threw in comments about certain friends, then asked them to read the book and give me feedback. No one, not a single one of them must have actually read it..because they all said it was good, but never mentioned the abuse I dished out on each one of them. It was all in fun, but it was not something they’d want me to publish and sell to the public. Well, you get the idea.
7. Now Publish, either as an e-Book or physical copy.
8. Then tell the world about you publishing a book.
9. Then write to me and tell me all about the easier sales and bigger opportunities you now have.

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